If you've been following Sundance, there's no doubt you've heard of the bizarre story about a fist fight breaking out at the fest. If not, here's Karina Longworth's chaotic retelling (really makes you feel like you're there and the middle of it.)

In this cynical world we live in, I have to get this out of the way - I believe the conflict to be legit, not staged. The people involved are all above that sort of malarky, and it's not really such a great go-out-and-tell-all-your-friends story like the Adolf Hitler birthday cake thing.

Now, taking a closer look, this is a pretty fun, pretty exciting news item for people who follow the happenings in the film world. Just look at all the elements: you have the man who is the basis for one of the more beloved characters in recent film history, you have a film critic - which brings in people's feelings of criticism and judgement, you have somebody standing up for himself, and you have random elements attached (Jackie the Joke Man). It's everything you could want in a word-of-mouth story. Without the event happening at a press-heavy event such as Sundance, it'd be sure to mutate into an absolutely insane story as the real life telephone game was played.

So, is this an instance of "No such thing as bad publicity"? Not really. If this is all sort of sham (which, again, I highly doubt), it's a poorly put together one. The story emphasizes the wrong elements (The producer of the film, rather than the film itself), hinges on the film not being great, and the story can be told without even mentioning the name of the film (see?). Everybody remembers the ad where the Gorilla plays the drums for "In the Air Tonight", nobody remembers it's an ad for milk.

So, if it's not a good promotional tool, why is it so exciting? Simple - it brings back the feelings of a time when independent film's edge wasn't just on the screen. The edge came from the people involved and it was exciting. I distinctly remember being very young and watching Harmony Korrine on Letterman talking about butts and being surprised that they could get away with going the places they did on TV. It stuck with me, I didn't know his name, but I knew that the guy who wrote Kids was absolutely nuts.



Don't get me wrong - I'm not making the tired old, "Indies have lost their edge" argument. First of all, I don't believe that it's necessarily independent film's responsibility to be edgy, second, on the screen in the past few years you've had movies ranging from Joe Swanberg's Kissing on the Mouth, to Todd Solondz's Palindromes - two films that pushed boundaries that mainstream film wouldn't. That said, the elements outside the films are nothing but edgy - Swanberg is one of the nicest people you could meet, Solondz is terribly shy and awkward. Neither one is going to leave an indelible mark on a young person's brain should they be on Letterman (and they should, but that's for a different time).

To expand, I can't really think of any sort of real craziness that has emerged in recent years. Those who are pushing boundaries in interviews are the same people from a decade ago - Korine is still telling his outlandish stories to where you're not sure what you're going to get, Larry Clark is still hanging out with some very young kids, Crispin Glover is still nuts, etc. In recent years, there hasn't been the strong personality coming from off-camera that really captures people's imaginations.

And yes, Dowd has been around for quite some time, and has let his personality show for his whole life. But the incident brings back the sort of "anything can happen" mentality that indies showcased throughout the 90s, instead of the current "studio flicks, but quirkier" image that is held by the zeitgeist now. The whole thing reminds me of the '97 incident where Quentin Tarantino beat up Don Murphy for his handling of Natural Born Killers. It allowed QT's passions to be seen extending beyond film geek minutiae and the incident quickly became legend.

Of your favorite indie filmmakers this decade, who's really standing out off-set? Which breakout filmmaker makes you say, "I want his life?" Who out there really excites you and makes you just wonder what they're going to do next?

I'm hard pressed to think of anybody.

What incident recently has made you really interested in a film - not a trailer, or still, or positive review - but something outside of the film made you interested in the independent film world?

Outside of some sale somewhere or the whole Slumdog story, nothing really stands out.

And why is this? It's hard to believe that there isn't an eccentric, outgoing filmmaker these days. There has to be crazy stuff going on out there besides this. Has the desperado element of filmmaking translated from doing whatever it takes and not giving a fuck to just making a film without money? Yes, a lot of this has to do with what is getting picked up (the Frozen Rivers over the Frownlands), and all the other issues I belabor and gripe about here... but, of what we have, should we be making it exciting?

Just a thought.

Tags: Sundance, Edge, Marketing, Publicity, fights, Indies, Interviews, Harmony Korrine, Letterman, Joe Swanberg, Todd Solondz, advertising